Francesco Casarin

Francesco Casarin is a Full Professor of Marketing, in the Department of Management at Ca’ Foscari University of Venice (Italy), where he teaches Advanced Marketing for arts and culture and International Marketing. Since 1989, his research activity has included mainly marketing strategy, marketing for cultural products and marketing for tourism. He served as co-editor of Mercati & Competitività, the official academic journal of the Italian Marketing Society. He created, and directed until 2017, the Specialized Masters’ Programme in Management of Cultural and Artistic Activities offered by Ca’ Foscari and ESCP Europe.

In 2009 he co-founded the M.A.C.Lab Management of Arts and Culture Laboratory at Ca’ Foscari. He was a member of the Managerial Board of the COBEREN (Consumer Behaviour Erasmus Network) Lifelong Learning Programme (October 2009 – December 2012). Currently he is focusing on cultural marketing and communications, consumer behaviour in arts & culture, contemporary marketing and New Realism. He is author of eight books and many articles in national and international journals.


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